Visitors are now captivated by Cleveland County’s vibrant blend of live music, Southern craft beer, diverse cuisine, and plentiful outdoor recreation, making it a premier destination for both town and country experiences.
Quintessential Carolina Culture
Cleveland County’s new messaging strategy invites visitors to experience authentic Carolina culture, while celebrating what makes it such: roots-music, world class barbeque, laid-back rivers and trails.
Brand
Identity
Classic Americana colors and a subtle nod to guitar strings, our new logo and accompanying visual assets capture the brand’s reimagined personality: “Carolina’s Land of Rhythm and Roots.”– our hat tip to the county’s famous love for roots music.
Content Creation
New commercial photography and short-form videos help showcase the walkable downtown, hand-crafted goods, farmers markets; live music, and outdoor recreation.
Website
Our team developed a new destination website with SEO marketing and a custom tours module, to ensure ease of visibility from both search engines and visitors.
Community Engagement
Local community members, government leaders, and stakeholders, all contributed to the identity upholding their home as the Land of Rhythm and Roots.
