“Life In SOVA” was developed as a way to highlight the region’s charm and resilience as they overcame the unique rural challenges of the Covid-19 pandemic.


This campaign showcases our expertise in creating compelling regional destination brands that celebrate local communities and unite them through storytelling.

Video Production

Our vignette-style videos capture the essence of the people and small towns who make this region special.


As part of the campaign, an accompanying website was created to house the videos and as a platform for future community storytelling.

Life in SoVA website on a phone and a desktop computer.

Community Participation

A committee of hardworking tourism and economic development leaders from across the four-county region participated in helping craft the strategy.