This 12-mile rail trail provides recreation, tourism, and economic benefits. Our team crafted the brand identity and a full facilities design package that reflects Shelby’s history and future.
Gateway Signage
The design of the gateway began with precedent images to inspire the initial design, and was refined to meet construction requirements. The conical shape of the gateway was a challenge with the taper at the bottom, but our team ultimately produced a strong sturdy design that is equally illuminated from all sides. The L.E.D. light strips provide for changeable color options and steel cutouts allow for dramatic eye catching effects that standout at night.
Facilites
Design
The facilities design package was created through a collaborative process with the client. Included in the design was a custom kiosk, bike racks, and furnishings. The challenge with this project was melding integrity of the design with the functionality of fabrication. Ultimately, the design was inviting and family-oriented, providing a perfect compliment to the surrounding neighborhood and allowing for additional features to be added in the future.
Visual
Identity
Stakeholder engagement led to the decision to use a Cardinal to represent the Carolina Harmony Trail.
Instantly recognizable as North Carolina’s state bird, the resulting Northern Cardinal icon is fun while achieving a sleek and eye-catching design. The muted red and cherry red contrast nicely with eggshell cream against a weathered COR-TEN steel design.
Through bold visuals, a dedicated logo, and consistent messaging across social media, the branding evokes an authentic sense of place. This visual identity aligns with Shelby’s vibrant history and future, establishing the park as a key symbol of the city’s forward momentum.
