This 12-mile rail trail provides recreation, tourism, and economic benefits. Our team crafted a brand identity that supported a full facilities design
package that reflects Shelby’s history and future.
Gateway Signage
The design of the gateway began with precedent images to inspire the initial design. There were construction considerations to make and refinements were done to the design. The conical shape of the gateway was a challenge with the taper at the bottom, but our team ultimately rose to the challenge and produced a strong sturdy design that is equally illuminated from all sides. The led light strips provide for changeable color options and the steel cutouts allow for dramatic and eye catching light effects that standout in the evening.
Facilites
Design
The facilities design package was created through a collaborative process with the client. Included in the design was a custom kiosk, bike racks, and furnishings. The challenge with this project was melding integrity of the design with the functionality of fabrication. Ultimately, the design was inviting and family oriented providing the perfect compliment to the existing neighborhood and allowing for additional features to be added in the future.
Visual
Identity
Originally proposed as the Critter Trail, stakeholder engagement led to the decision to use a Cardinal to represent the Carolina Harmony Trail.
Instantly recognizable and North Carolina’s state bird, the image of a Northern Cardinal is fun and has character, but is also represented through a sleek and eye-catching design. The muted red and the splash of cherry red contrast nicely with the eggshell cream and the weathered COR-TEN steel design.
Through bold visuals, a dedicated logo, and consistent messaging across social media, the branding evokes a sense of local pride and ownership. The visual identity aligns with Shelby’s vibrant history and future, establishing the park as a key symbol of the city’s revitalization.
