Visit Bath County, Virginia, a place of tranquil beauty that restores both body and soul. We helped Bath position itself as an aspirational retreat where visitors can fully immerse themselves in the healing elements of nature.

Brand Strategy

Our creative team developed a brand strategy that positions Bath County as an aspirational retreat–a well-kept secret where those in-the-know can escape daily life. The tagline “Soak it Up” is a playful reference to Bath’s natural springs and an invitation to visitors to fully immerse themselves in nature’s healing qualities.

Brand
Identity

Bath’s new sophisticated, yet earthy visual identity helps carry its brand forward.

Bath County, VA titlemark breakdown.

Photography

The rebrand included commercial photography conveying a sense of luxury, serenity, and natural beauty, in keeping with the county’s identity.

Marketing Plan

Our marketing plan for Bath reinforces its commitment to showcasing its natural beauty, heritage, outdoor recreation, and hospitality. It outlines a long-term strategy for innovative campaigns, destination promotion partnerships, and a public relations blueprint– all centered around attracting its ideal visitor.

Mockup view of the table of contents in the Bath County, VA marketing plan.

Community Engagement

Community outreach meeting in Bath County, Virginia.

Community and tourism stakeholders helped contribute to the process through surveys and focus groups.

Community outreach meeting in Bath County, Virginia.