Watauga County Wayfinding sign below.

The Watauga County Tourism Development Authority issued DbD no small challenge: to create a fully custom wayfinding signage system and architectural theme worthy of the County’s world class outdoor assets.


Our design team spent more than six months focusing solely on illustrations, color, materials, and architecture.

Watauga County Wayfinding sign installation.

Custom Illustrations

The custom illustrations on the front sign panels highlight five local assets: the Blue Ridge Parkway, Grandfather Mountain, the New River, Elk Knob State Park, and Downtown Boone. While the back panels depict five popular local activities: snow skiing, paddling, hiking, fishing, and mountain biking.

Watauga County Wayfinding sign fronts.
Watauga County Wayfinding sign backs.