Destination by Design partnered with local leaders, business owners, and other stakeholders to reimagine the Visit Hickory brand. We crafted a bold new visual identity and cohesive messaging that feels fresh and welcoming—one that captures the city’s creative spirit and invites visitors to discover the vibrant, unexpected side of Hickory.
Beer Can Label Design & Production
To celebrate the launch of the new Visit Hickory brand, DbD partnered with City Walk Brewery & Distillery, a local downtown favorite, to produce a beer can featuring the fresh visual identity. The custom design showcased the brand’s bold visuals in a fun, tangible format–putting Hickory’s creative energy right into people’s hands.
Brand Messaging & Visual Identity
DbD created a full visual identity for Visit Hickory—including a new logo, typography, color palette, and practical templates like letterhead designs and digital mockups. Our team also developed brand messaging to highlight the city’s unique assets and tell a more compelling story, along with original photography that captures Hickory’s character and charm.
Community Engagement
The new Visit Hickory brand was shaped by the people who live and work there. Through stakeholder meetings, community surveys, and feedback sessions, DbD gathered insights that informed everything from messaging tone to logo direction.
This collaborative approach ensured that the final brand didn’t just look good—it felt right.
