This brand showcases the county’s world class tourism assets— Lake James, Catawba River, the iconic Blue Ridge Parkway, and Pisgah National Forest.

Primary Mountain Wonderland brand lockup.
Mountain Wonderland brand emblem lockup.
Mountain Wonderland secondary brand lockup.
Mountain Wonderland brand spacing guidelines.
Mountain Wonderland brand lockup spread.
Mountain Wonderland brand display.
Mountain Wonderland brand comprehensive overview.
Mountain Wonderland brand campaign logo marks.
Mountain Wonderland brand textures.
Mountain Wonderland girl in grass.
Mountain Wonderland family at overlook with Jeep.

Content
Creation

Video and photography was produced of each of the brand pillars and story themes, providing turn key content for both digital and outdoor display.

Family hiking on rocks.
Family taking selfies in woods.
McDowell streetscape.
Friends bicycling.
Man fishing.
Kids drinking boba tea.

Marketing
Plan

A marketing and launch plan focused on key audience profiles including current visitors of Downtown Asheville and the surrounding area.

Mountain Wonderland marketing plan booklet.
Mountain Wonderland ad designs.