Located at the foot of the Blue Ridge Mountains, Lenoir has a fascinating story as an epicenter of industry that played a significant role in North Carolina’s economy. Now, the City is staying true to its roots as a place of makers and craftsmen, while exploring new aspects of its creative side.
Gateway
Signage
The City’s eye-catching new gateway signage feature Lenoir’s new brand identity, tagline, and illuminated features that make the sign just as striking at night.
Structural elements, like an integrated retaining wall, serve a functional and aesthetic purpose. The gateway sign combines a variety of materials and finishes into a cohesive design that will serve as a model for four more gateway signs around the city.
Wayfinding
Designs
Along with the gateways, custom wayfinding designs create a defined sense of place for the city of Lenoir and highlight the area’s outdoor and recreation facilities, allowing for ease of movement for residents and visitors.
Brand
Identity
Lenoir’s new brand identity is inspired by its past as a furniture manufacturing and textile hub, and heralds its future as a vibrant, innovative city. The logo design incorporates gears, brush strokes, and circuits as a melding of the region’s roots in the arts, industry, and technology. The City’s tagline, “Create with Us,” invites residents and visitors to be part of Lenoir’s unfolding story.
