“Life In SOVA” was developed as a way to highlight the region’s charm and resilience as they overcame the unique rural challenges of the Covid-19 pandemic.
Brand
Identity
This campaign showcases our expertise in creating compelling regional destination brands that celebrate local communities and unite them through storytelling.
Video Production
Our vignette-style videos capture the essence of the people and small towns who make this region special.
Content Creation
New commercial photography and short-form videos help showcase the walkable downtown, hand-crafted goods, farmers markets; live music, and outdoor recreation.
Website
As part of the campaign, an accompanying website was created to house the videos and as a platform for future community storytelling.
Community Participation
A committee of hardworking tourism and economic development leaders from across the four-county region participated in helping craft the strategy.
