Homepage – JEDCO.org
The Challenge
One site, four audiences, zero compromises
JEDCO doesn’t have one audience — it has four. Site selectors evaluating a $50M relocation, small businesses exploring loan programs, and families considering a move to JP all need the site to work differently for them.
A single site had to speak credibly to all of them, without feeling generic to any. We structured the experience around a clear content hierarchy — Business in JP, Key Industries, Financing, Resources, and Living in JP — each with its own depth of information and tailored entry point.
431k
Residents in Jefferson Parish – Louisiana’s 2nd largest parish
5
Target key industries: Culinary, Health, Supply Chain, Tech & Design, Environmental
4
Distinct visitor personas addressed with tailored navigation paths
3
Flexible loan programs – JEDCO, SBA 504, and JEDGrow – with dedicated pages
01
“Find What You Need Fast” – Persona Tool
JEDCO’s audience spans site selectors, commercial operators, small business owners, and families considering relocation – each with entirely different needs. A custom tab-based navigation tool lets visitors self-identify and immediately surface the resources most relevant to them: available properties, loan programs, incentives, workforce data, or quality of life content – without having to dig through the full site.
Persona Routing
Tab Navigation
Custom WordPress Block
4 Visitor Paths
02
Key Industry Profiles
Jefferson Parish’s economic strength spans five target industries – each with its own dedicated page built to communicate regional advantages to corporate decision-makers. From Zatarain’s and Reily Foods anchoring the culinary sector, to Ochsner and LCMC driving health innovation, to Swaybox Studios fueling a booming creative economy — each profile pairs industry strengths with the workforce, infrastructure, and incentives specific to that sector.
Custom Post Type
5 Industry Profiles
Major Employer Logos
Data Integration
03
Business Financing Hub
Since 1987, JEDCO has served businesses of all sizes through flexible financing solutions. The site’s financing section brings three distinct programs – the JEDCO Loan Program, SBA 504, and the JEDGrow local growth fund – together under a single, clearly structured hub. Each program has its own dedicated page with eligibility, use cases, and a direct path to connect with the JEDCO team, designed to lower the barrier for small businesses to access capital.
JEDCO Loan Program
SBA 504
JEDGROW
Lead Capture
