Homepage – Henrico.com
The Challenge
A large-scale economic story, structured for clarity
The Henrico EDA site needed a structure that matched the complexity of its offerings without overwhelming any single visitor type. The Locate Here, Launch Here, and Grow Here framework organizes the site’s extensive content around a business’s stage and intent, while dedicated industry pages, a robust data section, and an integrated property search give every audience the depth they need to make a confident decision.
700k+
Workers in the greater Richmond regional workforce, backed by 40 nearby colleges and universities
70+
International firms with operations in Henrico, served by the Global Business Gateway program
7
Target industry verticals, each with a dedicated page and rich employer data
#4
Largest economy in Virginia, with the 3rd highest number of jobs in the state
01
Locate · Launch · Grow Framework
Our content framework organizes the site around a user’s stage and intent, routing each visitor directly to the content most relevant to them.
Locate Here covers strategic location, incentives, and operating costs. Launch Here supports entrepreneurship through the CATALYST Business Academy and Pop-Up Mentoring Program. Grow Here serves established businesses with expansion support, workforce certification, and talent solutions.
Locate Here
Launch Here
Grow Here
Catalyst Academy
SWAM
Global Business Gateway
02
Seven Industry Sector Pages
Henrico’s economy spans seven target industries, with its own page built to speak directly to each sector’s priorities.
Advanced Manufacturing pages highlight port access, rail connections, and proximity to Richmond International Airport. Health & Life Sciences profiles VCU research proximity and Thermo Fisher Scientific’s Henrico presence. IT & Tech leads with QTS Richmond NAP and high-speed fiber infrastructure. Finance & Insurance speaks to the fintech and corporate banking talent pipeline. Each page pairs employer logos with data that gives prospects immediate, credible proof.
Advanced Manufacturing
Health & Life Sciences
IT & Tech
Finance & Insurance
International
Major Employer Profiles
03
Major Employer Roster & Newsroom
Nothing builds confidence like seeing who else has chosen this location. Henrico’s employer roster — spanning Fortune 100 companies like Altria, Markel, and Genworth alongside global brands including Amazon, Meta, Bank of America, ABB, and Thermo Fisher Scientific — is displayed on a scrolling wall that gives prospects immediate social proof.
The Henrico NOW newsroom and press release section keeps the site active with fresh announcements of expansions and arrivals — like the recent Fulton Bank ribbon cutting — signaling to prospects that Henrico is actively growing.
Major Employer Logos
Fortune 1000 Roster
Henrico NOW Newsroom
Press Releases
Expansion Announcements
