Homepage – Henrico.com
The Challenge
A large-scale economic story, structured for clarity
The Henrico EDA site needed a structure that matched the complexity of its offerings without overwhelming any single visitor type. The Locate Here, Launch Here, and Grow Here framework organizes the site’s extensive content around a business’s stage and intent, while dedicated industry pages, a robust data section, and an integrated property search give every audience the depth they need to make a confident decision.
700k+
Workers in the greater Richmond regional workforce, backed by 40 nearby colleges and universities
70+
International firms with operations in Henrico, served by the Global Business Gateway program
7
Target industry verticals, each with a dedicated page and rich employer data
#4
Largest economy in Virginia, with the 3rd highest number of jobs in the state
01
Locate · Launch · Grow Framework
The content framework organizes the site around a user’s stage and intent, routing each visitor directly to the content most relevant to them.
Locate Here covers strategic location, incentives, and operating costs. Launch Here supports entrepreneurship through the CATALYST Business Academy and Pop-Up Mentoring Program. Grow Here serves established businesses with expansion support, workforce certification, and talent solutions.
Locate Here
Launch Here
Grow Here
Catalyst Academy
SWAM
Global Business Gateway
02
Seven Industry Sector Pages
Henrico’s economy spans seven target industries, with its own page built to speak directly to each sector’s priorities.
Advanced Manufacturing pages highlight port access, rail connections, and proximity to Richmond International Airport. Health & Life Sciences profiles VCU research proximity and Thermo Fisher Scientific’s Henrico presence. IT & Tech leads with QTS Richmond NAP and high-speed fiber infrastructure. Finance & Insurance speaks to the fintech and corporate banking talent pipeline. Each page pairs employer logos with data that gives prospects immediate, credible proof.
Advanced Manufacturing
Health & Life Sciences
IT & Tech
Finance & Insurance
International
Major Employer Profiles
03
Major Employer Roster & Newsroom
Nothing builds confidence like seeing who else has chosen this location. Henrico’s employer roster — spanning Fortune 100 companies like Altria, Markel, and Genworth alongside global brands including Amazon, Meta, Bank of America, ABB, and Thermo Fisher Scientific — is displayed on a scrolling wall that gives prospects immediate social proof.
The Henrico NOW newsroom and press release section keeps the site active with fresh announcements of expansions and arrivals — like the recent Fulton Bank ribbon cutting — signaling to prospects that Henrico is actively growing.
Major Employer Logos
Fortune 1000 Roster
Henrico NOW Newsroom
Press Releases
Expansion Announcements
Destination by Design partnered with the Henrico County EDA to rebuild henrico.com around a Locate Here, Launch Here, and Grow Here framework that routes visitors by business stage and intent. The site gives seven target industries their own sector page, pairs employer logos with hard data, and puts a scrolling roster of Fortune 1000 and global employers — Altria, Markel, Genworth, Amazon, Meta, Bank of America — in front of prospects as immediate proof. Henrico is the fourth-largest economy in Virginia, drawing on a greater Richmond workforce of more than 700,000 and 40 nearby colleges and universities. The Henrico NOW newsroom keeps expansions and arrivals in front of site selectors as they happen.
Economic development sites carry more content than most organizations know how to organize — incentives, sites and buildings, workforce data, industry profiles, entrepreneurship programs. Content strategy decides what a visitor needs and when; web design and development builds the structure that delivers it without burying anything. On the Henrico EDA site, that pairing produced a three-track framework and seven industry pages that let a manufacturer, a startup founder, and an established employer each find their path on the first screen.
A county’s website is often the first and only impression a site selector forms before a shortlist gets made. Depth matters, but only if it’s navigable — a prospect evaluating port access, rail connections, and airport proximity should reach that answer in two clicks, not ten. Henrico’s Advanced Manufacturing page leads with logistics, Health & Life Sciences leads with VCU research proximity and Thermo Fisher Scientific, and IT & Tech leads with QTS Richmond NAP and fiber infrastructure. Each page answers the question its audience actually arrived with.
Web design and development covers the full build of a website — information architecture, page design, and the code that makes it work across devices. It typically includes user experience planning, content structure, and integrations like property search tools, newsrooms, or data sections. For the Henrico County EDA, that meant an intent-based content framework, seven dedicated industry pages, an integrated property search, and a press release feed that signals active growth.
Henrico County wraps around the city of Richmond in central Virginia, covering roughly 245 square miles and bordered by Charles City, Chesterfield, Goochland, Hanover, and New Kent counties. It sits at the crossroads of Interstates 64, 95, and 295, within a day’s drive of 55% of the U.S. population, and Richmond International Airport is inside county lines. That combination of interstate access, air freight, and proximity to the state capital is the geographic case the site is built to make.
