We are partnering with the City of Aiken to shape its tourism future with a new website, commercial content, and seasonal digital campaigns.
A Historic
Brand Refresh
The strategy celebrates Aiken’s legacy as a genteel Southern town, while gracefully ushering it into the future. The visitor-facing logo refresh streamlines its elegance and simplicity, helping Aiken tell an old story with a contemporary twist.
Content & Website
Informed by market research, our new visitor personas drove the casting and creation of high-end video and photography content. And a new destination website was created to receive the traffic driven traffic through programmatic display ad campaigns.
Video
Production
The commercials highlight Aiken’s unique character, leisurely culture, and timeless Southern charm.
Community Engagement
As always, our process involved listening to the ideas and concerns of the local community, government leaders, and tourism stakeholders, resulting in the brand achieving full buy-in and support from Council.
