At the 2025 Flagler Awards, the team received the Henry Award, the highest honor in each category, presented by VISIT FLORIDA. The campaign won the Henry Award in the Rural County Marketing division.
The 2025
Flagler Awards
The Florida Wild campaign showcases DeSoto County’s unique natural assets, from its scenic rivers and wildlife to its authentic small-town charm.
Through a blend of strategic branding, compelling storytelling, and immersive visuals, the campaign invited visitors to experience the wild, untamed beauty of DeSoto County—encouraging eco-tourism and sustainable travel. The campaign’s success was marked by increased visitor engagement, positive media coverage, and a renewed sense of pride within the local community.
Winning the Flagler Award is a testament to the power of collaboration and creative vision in elevating lesser-known destinations and supporting local economies. The 2025 competition received a record-breaking 300+ entries, making us even more humbled by this honor. We are proud to have played a role in this achievement and look forward to continuing our work in helping communities across the country tell their stories and attract new visitors.
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