Working closely with local leaders, Destination by Design developed NRG Towns — a cohesive regional brand that unites the area’s small-but-mighty communities under one shared identity. The result is a brand built not just for tourism, but for connection, collaboration, and community pride.
Real Towns. Unreal Adventures.
At the heart of the brand is a simple promise: NRG Towns connect unforgettable outdoor adventure with vibrant, welcoming communities. The initiative captures the spirit of the region — where trails start just down the block, creativity thrives on Main Street, and every conversation feels like home.
From Fayetteville and Oak Hill to Hinton and Montgomery, each town has its own rhythm and story. But together, they form something greater — a network of Appalachian communities defined by resilience, creativity, and belonging.
The name NRG Towns is more than an acronym; it’s a call to adventure. “Feel the NRG” became the brand’s rallying cry — a tagline that nods to the region’s boundless energy and the emotional pulse of the people who call it home.
Building Belonging Across the Gorge
The visual identity is flexible, bold, and unmistakably West Virginian, ensuring every town can take pride in its own mark while remaining part of a bigger story.
This brand is a movement for regional unity. The NRG Towns strategy includes tools for community activation. By empowering towns to tell their own stories — and linking them under one umbrella — the brand fosters collaboration that strengthens both tourism and local pride.
From Extraction to Exploration
The New River Gorge region has entered a new chapter — one defined not by what’s taken from the land, but by what’s built upon it. Destination by Design’s role was to capture that transformation in a brand that feels timeless yet forward-looking, rooted in Appalachian character and open to the world.
Through authentic storytelling, design, and community collaboration, we are helping shape a regional identity that belongs to everyone who calls this place home — and everyone who’s about to discover it.
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