Visit Bath County, Virginia, a place of tranquil beauty that restores both body and soul. We helped Bath position itself as an aspirational retreat where visitors can fully immerse themselves in the healing elements of nature.
Brand Strategy
Our creative team developed a brand strategy that positions Bath County as an aspirational retreat–a well-kept secret where those in-the-know can escape daily life. The tagline “Soak it Up” is a playful reference to Bath’s natural springs and an invitation to visitors to fully immerse themselves in nature’s healing qualities.
Brand
Identity
Bath’s new sophisticated, yet earthy visual identity helps carry its brand forward.
Photography
The rebrand included commercial photography conveying a sense of luxury, serenity, and natural beauty, in keeping with the county’s identity.
Marketing Plan
Our marketing plan for Bath reinforces its commitment to showcasing its natural beauty, heritage, outdoor recreation, and hospitality. It outlines a long-term strategy for innovative campaigns, destination promotion partnerships, and a public relations blueprint– all centered around attracting its ideal visitor.
Community Engagement
Community and tourism stakeholders helped contribute to the process through surveys and focus groups.
