This planning document helped secure more than $1 million in grant support from organizations including the NC Parks and Recreation Trust Fund, Clean Water Management Trust Fund, and NC Water Resources.

The park, completed in 2021, now features a critical mix of local and regional recreation facilities to attract a variety of user groups, including a 7.5-mile mountain bike trail system, 18-hole disc golf course, greenway trails, dog park, picnic facilities, and more.

Establishing a Regional Asset

The concept takes into account the environmental topography that surrounds Lake Rhodhiss, existing natural and manmade elements, and plans for future expansion.

Lakeside Park bird signage graphics.

Branding

Our team dreamed up a new logo for Valdese Lakeside Park to help establish it as a desirable escape into nature.

Primary Lakeside Park brand lockup.
Secondary Lakeside Park brand lockup.
Lakeside Park brand badge lockup.

Public Engagement

Our team worked closely with the Town Council, steering committee, residents and other local stakeholders to craft a plan for Valdese Lakeside Park that gained full buy-in and support from the local community.