DbD created a fresh brand identity and visual assets for Rockingham County, NC–packaged under the marketing anthem “Rock the RoCo!”–inviting visitors of every skill level to find their flow.
Blueway Guide Map
Our printed blueway map booklet will help build the brand, promote the blueway, and guide visitors to navigate Rockingham County’s miles of winding waterways.
Wayfinding & Signage
We provided Rockingham County with various on-brand signage design concepts to provide river users with easy access and guidance to the blueway.
Photography
& Video Production
We provided Rockingham County with a compelling marketing video to accompany the campaign and commercial photography that is infused with the free, fun-loving spirit of “Rock the RoCo.”
The video and campaign centers on getting people out of the Greensboro metro area out onto the RoCo Blueway.
Brand Identity
Our brand identity positions Rockingham County as a mecca for paddling and water adventures. Our Communications Team developed a creative concept and supporting visual assets to promote the newly named RoCo Blueway.
Rock the RoCo was so successful that DbD was asked to redesign a complementary Rockingham County Tourism brand identity and visitor guide.
