DbD led the comprehensive planning and branding effort that established the Northern Peaks Trail as a recognized regional and state asset. Our multidisciplinary team combined recreation planning, landscape architecture, and brand development to create a unified vision capable of inspiring partners, funders, and the public.
The trail is envisioned as a signature outdoor experience that celebrates the High Country’s landscape, culture, and economy.
Planning Process
Our planning team began by defining a clear route concept through the Amphibolite Mountains, connecting key destinations such as Elk Knob State Park and Mount Jefferson State Natural Area. We facilitated collaboration among local governments, conservation groups, and state agencies to align recreation goals with ecological conservation priorities.
Through extensive public engagement, we gathered input from residents, land managers, and outdoor enthusiasts to shape a trail plan that balances access with environmental stewardship. The resulting plan identified a cohesive corridor, trail typologies, and recommendations for trailheads, signage, and long-term management.
Branding and Public Engagement
In tandem with the planning effort, our communications and branding team developed the Northern Peaks Trail identity—an authentic brand reflecting the area’s distinct geology and mountain culture. We created a logo system, design standards, and narrative framework that communicate the trail’s purpose: to connect people with the High Country’s peaks, communities, and heritage.
To build regional and state support, we produced a collection of photography capturing the landscape and people behind the project, as well as a short film featuring interviews with key stakeholders. A dedicated project website presented the plan, brand, and vision in an accessible format, helping engage the public and decision-makers.
NC State Trail Designation
The combination of thoughtful planning, strong public engagement, and a compelling brand identity provided the momentum needed to elevate the Northern Peaks Trail from concept to reality. These efforts played a key role in securing official State Trail designation from the State of North Carolina, establishing the Northern Peaks Trail as a cornerstone of the region’s outdoor recreation network.
