DbD was tasked with putting MOmentum Bike Park on the map as the largest bike park of its kind in Missouri. The work centered on a multi-channel promotional campaign for the park’s Grand Launch Party, supported by influencer partnerships and paid media.
Grand Launch
The campaign generated public excitement and awareness about the grand opening event, and helped introduce the park as a regional destination for recreational and competitive cycling.
Designed as both a community celebration and a destination-focused launch, the event included organized races, skills workshops, BMX stunt show, and group rides. The event drew more than 1,900 attendees who explored MOmentum’s 98 acres of purpose-built trails, pump track, and skills features.
Multi-Channel Event Marketing
Paid Meta advertising promoted the Grand Launch Party to local and surrounding audiences, generating 2,018 landing page views and 415 Facebook event responses. Through influencer partnerships, we extended the campaign’s reach across the cycling community and showcased the park experience through social media content that generated nearly 20,000 views.
The campaign also had a significant impact on tourism during the Grand Launch weekend, contributing to an 80-85% hotel occupancy rate–well above local benchmarks. Attendees came from across Joplin, surrounding Missouri communities, and neighboring Arkansas areas, reflecting strong local and regional draw.
Destination Marketing & Event Promotion
Following the success of the Grand Launch Party campaign, Destination by Design will continue working to implement a plan focused on paid and organic social media, influencer marketing, and other promotional support for upcoming events and competitions, including the Pump Track World Qualifier Event, with the goal of building regional and national awareness of MOmentum Bike Park.
UCI PUMP TRACK QUALIFIER CAMPAIGN
The UCI Pump Track World Qualifier brings professional and amateur riders together to compete for a chance to advance to the World Championships. For MOmentum Bike Park in Joplin, Missouri, our marketing focused on building awareness around the international event, driving more than 80 rider registrations, and bringing spectators out to experience the action firsthand.
ACHIEVEMENTS
With 94 riders from 8 states, we achieved our goal of being the largest Velosolutions UCI Pump Track World Qualifier in the U.S, and successfully positioned MOmentum as a premier destination for future mountain biking events.
Destination by Design partnered with the City of Joplin to market MOmentum Bike Park, a 98-acre facility built to be the largest bike park of its kind in Missouri. Our work centered on the park’s Grand Launch Party, a multi-channel campaign combining paid media, influencer partnerships, and organic social content to introduce the park as a regional cycling destination. The launch drew more than 1,900 attendees and pushed area hotel occupancy to 80-85% for the weekend.
In Missouri, destination marketing and event promotion work hand in hand to turn a new amenity into a regional draw. For MOmentum Bike Park, that meant pairing paid Meta advertising with influencer content to build awareness ahead of the Grand Launch Party, then extending that momentum into ongoing promotional support for events like the Pump Track World Qualifier. The approach generated over 2,000 landing page views and nearly 20,000 views of park-related social content.
Cities increasingly look to recreation assets like bike parks, greenways, and trail networks as tools for economic development, not just quality-of-life amenities. MOmentum Bike Park reflects that shift: by drawing over 1,900 visitors from Joplin, surrounding Missouri communities, and neighboring Arkansas for a single launch event, the park demonstrated real tourism impact alongside its recreational value. Destination marketing helps a city capture that visibility and turn a capital investment into sustained regional and national attention.
Destination marketing is the practice of promoting a place, event, or attraction to draw visitors, build regional awareness, and support local economic goals. It typically includes paid advertising, influencer and social media partnerships, event promotion, and content designed to showcase what makes a location worth the trip. For MOmentum Bike Park, that meant building a campaign around the Grand Launch Party and carrying that awareness forward into future competitions and events.
Joplin sits in the southwest corner of Missouri, at the crossroads of historic Route 66 and the Ozark Mountains, with easy access to Kansas, Oklahoma, and Arkansas. That regional position made it a natural fit for a bike park designed to draw riders from across state lines, and the Grand Launch Party’s turnout, with visitors coming from Missouri and neighboring Arkansas communities, bore that out.
