Manteo’s brand position: a premier historic downtown in the Outer Banks region. Its story encompasses an eclectic coastal heritage, a waterfront music venue, and a friendly, coastal vibe.
Strategy
Historically, Manteo has solely been associated with the mysterious Lost Colony- the first English settlement of the New World, which famously vanished and still remains one of America’s oldest unsolved mysteries.
While interesting, Manteo’s new brand strategy calls for richer storytelling, reflecting the community’s diverse, indigenous history and wide array of assets.
Content
Our team experienced first-hand the charm and history of this vibrant community, providing an ideal launch pad for storytelling, and visual content development.
From the strategy, a powerful brand anthem is crafted, and a video is produced in collaboration with community members and local business owners, all coming together to celebrate and launch the new “Meet Me in Manteo” brand.
By highlighting Manteo’s serene, balanced lifestyle, the video engages residents as brand ambassadors and invites visitors to discover the town’s slower-paced, maritime-inspired experience.
Through this community-driven approach, the new Manteo brand aims to attract travelers seeking an immersive, small town experience along the Outer Banks.
Wayfinding Designs
Our comprehensive approach to enhancing Manteo’s identity includes a fully engineered wayfinding package that seamlessly integrates the new brand elements while drawing inspiration from local architecture. The signage not only guides visitors through the historic downtown area but also reinforces Manteo’s friendly character and nautical charm.
Brand
Identity
Manteo’s new brand will help drive economic growth by fostering an expanded sense of place, and enhancing community appeal among residents and visitors alike.
