Connecting the communities of Hendersonville and Brevard, North Carolina, this multi-use trail will offer a unique opportunity to explore the region’s natural beauty. This project establishes a cohesive trail identity that the two towns can proudly embrace and promote.
Conceptual
Trail Signage
Design
The design goes beyond navigation, serving as an extension of the Ecusta Trail identity.
Conceptual trail signage is thoughtfully crafted to enrich the visitor experience. By incorporating rock and oxidized metal, the design harmonizes with the rugged, natural environment while honoring the industrial history of the railway trail bed.
Versatile and durable, this design will usher the corridor into a new era of community health and connectivity.
Brand
Identity
Capturing the essence of connection—between history, nature, and community, is no easy task. Through design, color, and texture, the Ecusta brand brings the story of a historic rail line to life.
The mark resembles railroad tracks and employs arrow patterns to imply forward motion, while a custom type face evokes the gilded age of rail in America.
Two shades of green are used; a darker shade for the old growth forests that the trail passes through, while a lighter green signals new growth for the future.
Brand Assets
This versatile brand package considers everything from trail signage to merchandise, and reflects the spirit of the Ecusta across all touch points.
As always, our goal is to craft an identity that locals are proud to own, and that visitors are excited to share.
Brand Strategy
At the heart of the Ecusta Trail is the melding of history and nature.
The brand strategy positions the trail as a gateway to adventure and community cohesion. By focusing on the trail’s historical significance, cultural heritage, and stunning natural landscapes, the brand aims to inspire exploration, foster community engagement, and encourage environmental stewardship.
The Ecusta Trail brand invites users to choose an adventure of connection, growth, and shared experiences.
Community Engagement
In order to be truly reflective of the community, our team took on the challenge of receiving input from a wide array of stakeholders and entities.
Our team biked local trails and hiked a section of the railroad grade to understand the trail corridor. We hosted community meetings where stakeholders were encouraged to be active participants in shaping the future of this beloved trail.
Together, two towns will foster a shared vision for conservation, community pride, and sustainable economic growth, ensuring the Ecusta Trail enhances the community for generations to come.
