Downtown Boone Brand

Boone, NC

DbD created a visual identity to perfectly match the laid-back mountain town vibe of one of North Carolina’s most beloved Downtowns.

Client

  • Downtown Boone Downtown Development Assoc.

Project Scope

  • Logo & Visual Identity Design
  • Place Making
  • Public Engagement
Downtown Boone Brand mural selfie header.

Downtown Boone draws visitors from across the globe, but until now, it never had a brand to call its own.

Logo
Design

Our lively logo reflects Boone’s mountain atmosphere at 3,333 feet. And the perfect tagline invites everyone to come “Live it Up” in Downtown Boone.

Downtown Boone Brand primary lockup with background.
Downtown Boone Brand primary lockup.
Downtown Boone Brand secondary lockup.

Downtown’s Most Famous Photo Opp

In collaboration with property owners and the Downtown Development Association, our team envisioned a large-scale mural bringing Boone’s new brand to life. Unveiled during a community brand launch, the mural has become an Instagrammable spot, multiplying the brand’s presence on social media.

Downtown Boone Brand mural.

Brand Launch

Our brand standards book provided guidance for a range of celebratory items. Go to Boone on any day and you’ll find custom Downtown Boone swag is in high demand.

Downtown Boone Brand stickers.
Downtown Boone Brand merchandise.
Downtown Boone Brand cake.
Downtown Boone Brand t-shirts.
Downtown Boone Brand pole banners.
Downtown Boone Brand mural selfie.

Downtown Collaboration

A cross-section of Downtown merchants and stakeholders provided input to help refine the final concept and tagline.

Downtown Boone Brand collaboration.

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