Northern Peak Trail mountains.
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Leaders In

  • Placemaking
  • Local
    Government
  • Place
    Branding
  • Community
    Development
  • Tourism
    Planning
  • Consensus
    Building
Overview of King Street in Watauga County, NC.

Value Creation

Distinctive visual solutions, increased public engagement, and innovative built projects for communities and destinations.

Helping Communities Thrive

For too many communities, great ideas never move past the talking stage. Projects that could improve quality of life, attract visitors, and boost the local economy often stall because they lack a clear and unified vision, compelling storytelling, and the right mix of planning, engineering, and communications expertise. Without that combination, investments get piecemealed, opportunities slip away, and the community’s potential remains unrealized.

This challenge can be disheartening. Public meetings end with no clear direction. Tourism assets lose their shine. Main Streets feel tired and underutilized. Parks and trails go years without upgrades. Meanwhile, neighboring destinations surge ahead, leaving communities to wonder why they can’t catch the same momentum.

Destination by Design was created to solve this problem. Since our founding, we’ve been helping civic leaders turn possibility into reality by combining big-picture planning with hands-on implementation. We’re a planning and design firm, an engineering firm, and a place marketing agency- under one roof. Our team listens first, researches deeply, creates actionable plans, builds innovative community spaces, and promotes them in ways that foster local pride and attract outside attention.

Communities that once struggled can begin to thrive. Parks can once again become vibrant gathering places. Wayfinding signage and branding efforts offer residents and visitors a sense of connection to the place. Main Streets and trail systems generate new energy, attracting tourism dollars and private sector growth. Leaders feel empowered, citizens feel engaged, and the community’s identity grows stronger with every project completed.

At Destination by Design, our mission is built on listening, discovering, planning, building, and promoting- so that your community can experience lasting results.

Giving Back

Community 
Support

Just as we dedicate ourselves to transforming other communities, we are equally committed to supporting our own. Here’s a few of the local non-profits that we’ve had the opportunity to partner with.