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Improving Access to North Carolina’s Rivers

Orange downward arrow icon in a white diamond outline, shown in hover state on the Home page
Paddler in a red canoe on a tree-lined river, wearing a blue jacket and orange life vest

North Carolina has a lot of river. We’ve spent the last few years getting more people onto it — building put-ins, restoring habitat below the surface, and giving whole counties something worth paddling toward. Four rivers, one shared obsession: more time on the water.

Broad River Paddle Trail

Rutherford County’s Broad River just got two new places to put in, extending trip options and connecting to existing access at Gray’s Road and Coxe Road. For local Jenna Bailey, founder of Keep Rutherford County Beautiful, it’s more than convenience — she grew up watching this river from the creek banks, unable to get on it, and now, finally, she can.

Read about the new Broad River launch sites

Madison River Park

On the Dan River in Madison, we swapped an old dam for a series of small waterfalls built for whitewater — great news for paddlers, even better news for the Roanoke Logperch, an endangered fish that just got 50 miles of river back. The park’s own logo is built around it.

See the Madison River master plan
Stepped concrete river access ramp with rocky shoreline beneath a highway bridge, a truck parked above
Shallow river flowing beneath a concrete highway bridge with rocky banks
Aerial view of a concrete greenway path switching back beside a river with a stone weir
Aerial view of dense riverside tree canopy beside a narrow stream and a gravel road
Aerial view of a concrete river access path beside a brown river where people float on tubes

Rock the RoCo

Rockingham County has three lakes and four rivers, all now tied together under one name: Rock the RoCo. We built the brand from scratch — a map guide, signage, and a marketing campaign designed to pull more paddlers out of the Greensboro metro and onto the water.

See the Rock the RoCo project
Rock the RoCo script wordmark in navy and coral on a cream background
Rock the RoCo Blueway circular badge in cream on navy, with a paddle and pine tree emblem
RoCo Blueway stacked wordmark in cream on navy, between horizontal rules

Haw River Trail

Eighty miles of river, fourteen access points, and eleven sections across five counties — we mapped all of it, plus where to park, camp, and grab a bite along the way, so the hardest part of your trip is picking a put-in.

More on this one, soon. 

Group of kayakers and canoeists paddling a sunlit river past rapids
Brown roadside signs for a canoe launch with an arrow and the RoCo Blueway logo
Orange kayak bow with a dry bag and stickers resting on leaves in the woods
Paddler in a wide-brimmed hat sitting in a red kayak beside a riverside launch with metal railings

Four river projects. One team that can’t stay out of the water. 

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