Improving Access to North Carolina’s Rivers

North Carolina has a lot of river. We’ve spent the last few years getting more people onto it — building put-ins, restoring habitat below the surface, and giving whole counties something worth paddling toward. Four rivers, one shared obsession: more time on the water.

Broad River Paddle Trail

Rutherford County’s Broad River just got two new places to put in, extending trip options and connecting to existing access at Gray’s Road and Coxe Road. For local Jenna Bailey, founder of Keep Rutherford County Beautiful, it’s more than convenience — she grew up watching this river from the creek banks, unable to get on it, and now, finally, she can.

Madison River Park

On the Dan River in Madison, we swapped an old dam for a series of small waterfalls built for whitewater — great news for paddlers, even better news for the Roanoke Logperch, an endangered fish that just got 50 miles of river back. The park’s own logo is built around it.

Rock the RoCo

Rockingham County has three lakes and four rivers, all now tied together under one name: Rock the RoCo. We built the brand from scratch — a map guide, signage, and a marketing campaign designed to pull more paddlers out of the Greensboro metro and onto the water.

Haw River Trail

Eighty miles of river, fourteen access points, and eleven sections across five counties — we mapped all of it, plus where to park, camp, and grab a bite along the way, so the hardest part of your trip is picking a put-in.

More on this one, soon. 

Four river projects. One team that can’t stay out of the water.