Community branding is about more than visuals—it’s aligning identity with purpose to drive growth. At Destination by Design, we partner with leaders to craft strategies that foster pride, attract tourism, and support economic development through design, engagement, and storytelling.

SERVICES

Brand Strategy

Community Research & Engagement

Graphic Design & Print Collateral

Logo & Visual Identity Design

Photography

Video Production

Web Design & Development

Your community has a story. We help you define it, design it, and share it with pride.

Our Services Include:

  • Community & Regional Branding
  • Brand Identity & Messaging
  • Stakeholder & Public Engagement
  • Logo Design & Brand Guidelines 
  • Branded Wayfinding & Signage
  • Destination Marketing Collateral

Who Benefits from Community Branding?

Community branding works for districts, towns, cities, counties, states, and regions. It’s a game-changer for:

  • Economic development teams 
  • Downtown revitalization leaders
  • Tourism and destination marketing offices
  • County managers and planning departments
  • Parks and recreation directors
  • Chamber of Commerce and Main Street programs

If you’ve ever said, “We need a stronger identity,” this is for you.

What’s Included in Our Community Branding Services?

We customize every project based on your needs and goals, but most branding packages include:

Community Research & Brand Discovery

We dive deep into your place, people, and potential. Interviews, workshops, and audits help us surface themes that make your community distinct.

Stakeholder Engagement

Effective, meaningful outreach to include your community every step of the way.

Brand Strategy & Positioning

We craft the big-picture brand story, including positioning statements, brand pillars and story themes,messaging, and audience insights to guide every piece moving forward.

destination by design planning brand platform

Logo, Tagline & Visual Identity

Our talented art director and design team brings your brand to life with a full visual brand system, including  logos, icons, color palette, typography, and brand guidelines.

Brand Launch Planning

We help you roll out your brand with confidence—internally and publicly—with marketing materials, messaging, signage, and brand toolkits.

Optional Add-Ons

Branded signage, maps,, promotional videos, photography, websites, and more.

Our Core Services Include:

Community Branding & Identity

We help define your place identity through design, messaging, and strategy that supports long-term community goals.

Wayfinding Signage & Environmental Graphics

Tie the new brand into your physical spaces with custom signage and facilities  that will guide and inspire.

Destination Marketing Materials

From visitor maps to promotional videos, photography and websites, we support your new brand with the tools needed to communicate and attract.

Public Engagement

We involve your residents and stakeholders through focus groups, interviews, and surveys—ensuring the brand reflects authentic community voices and values.

What’s Included in Every Branding Project?

  • Logo & Visual Identity Design
  • Brand Strategy & Positioning
  • Community Research & Discovery 
  • Stakeholder Engagement
  • Messaging, Voice, & Tagline Development
  • Launch Planning & Brand Toolkit
  • Branded Design Templates
  • Marketing Collateral

Need more? We can add branded signage, websites, videos, and advertising  services to fit your community development goals.

What Sets Us Apart?

Our clients don’t just get a logo—they get alignment, clarity, and a creative vision for the future.

We’re strategic, collaborative, and deeply passionate about the places and leaders that we serve.

Serving towns, cities, counties, and regions nationwide.

What You Can Expect:

  • Research-Driven Brand Strategy
  • Professional Graphic Design & Messaging
  • Seamless Integration with Signage
  • Public Engagement & Collaboration

FAQs

How long does a community branding process take?

Most branding projects take between 3–6 months, depending on complexity and the level of stakeholder engagement required.

Can you help with stakeholder engagement?

Yes. We lead public workshops, focus groups, online surveys, and one-on-one interviews to ensure buy-in across your community and stakeholder groups.

Do you design logos only, or full brand systems?

We deliver full visual systems—logos, fonts, color palettes, iconography, messaging, branded design templates, and guidelines for consistent use.

Can you incorporate our existing logo or elements?

Yes. If there are elements of your old logo that still work, we can evolve and refine your old logo into a more cohesive and modernized system.

What’s the cost of a branding project?

Every project is scoped based on your needs, but we offer tiered packages for small towns, cities, and regions.